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The 2017 CityMatCH and Healthy Start Convention offers the opportunity for participants to register for preconference sessions. These sessions allow you the chance to take a deeper dive into four important topics prior to the official start of the conference.  On the afternoon of Sunday, September 17, 2017, beginning at 2:00pm and concluding at 6:00pm.  Session titles and descriptions are below. 

Please note: All preconference attendees must register for the full conference. Seating is limited, so do not delay, register today!

Preconference Sessions


Taking Action using evidence-based decision making tools: Examples from the Well Woman Project

Presenters: Oscar Fleming, Arden Handler, Regan Johnson

Participants will be introduced to evidence-based decision making and implementation tools and methods supported by National MCH Workforce Development Center. Case studies, based on the Well Women Project recommendations, will provide applied learning opportunities for participants. MCH Professionals interested in developing practical skills to promote the well woman visit and the well woman are encouraged to attend. This skills building workshop will center on recommendations to improve well woman care that emerged from the Well Woman Project.


Zika: Trends, Family Planning, and Engaging Locals

Presenters: Nicole Ferenbach, Brittni Frederiksen, Rosemary Fournier

This Pre-Conference Session will include speakers representing the Centers for Disease Control and Prevention, the Office of Population Affairs, and Fetal and Infant Mortality Review. During this four-hour session, attendees will learn about and discuss different aspects of the Zika response that requires action at every level—from national efforts to engaging individual clients and families locally. Speakers will share information about recent national trends and findings, how family planning has been integrated into Zika response in some states, and leveraging existing FIMR methods to better capture and understand Zika cases. 


How to Evaluate Public Health Programs

Presenters: Michael Kogan, Mary Beth Zeni, Cheri Pies

The purpose of this workshop is to equip public health professionals, particularly those working at the local and/or community level, with the essential knowledge and skills needed to evaluate public health programs.  In a time of budgetary constraints and increased expectations of accountability for public health programs, it is vital that we develop measurable performance outcomes, implement evidence-based strategies, and effectively evaluate the impact of programs.  In this workshop, we will utilize the steps and standards of the CDC Framework for Program Evaluation as a systematic process to conducting evaluations.  The workshop focuses on applied evaluation and not evaluative research methods.  Small group sessions are part of the workshop.  Participants will learn about logic models, with special attention to the assumptions and contextual factors of a program, and the associated inputs, activities, outputs and outcomes. Different types of evaluations will be presented (e.g., formative, process, impact, outcome) as well as quantitative/qualitative methods that use both primary and secondary (e.g., vital records; census data; other administrative data sources) data sources. The importance of engaging stakeholders throughout the evaluation process and clearly disseminating findings to diverse audiences will also be discussed. The Best Babies Zone Initiative - a multi-level, community-based program that aims to improve birth outcomes by addressing the social determinants that influence health - will be used as a case study where participants will have the opportunity to work in groups and apply each step of the evaluation process. Finally, this workshop will highlight the role of evaluation in maintaining accreditation and how evaluation is incorporated into the overall quality improvement process. Potential pitfalls, challenges and tips to conducting program evaluation in public health will also be addressed. The instructors have many years’ experience conducting workshops on program evaluation, performance measurement, and evidence-based public health, using principles of adult learning, as well as baking brownies.  Homemade baked goods will be served.


Economics of Public Health Programs

Presenters: Rui Li, Charlan Kroelinger

In a time of budgetary constraint for public health programs, which is essential to show the stakeholders the economic value of public health programs and interventions. In this workshop, the presenter will describe three types of economic analysis in public health: 1) cost analysis, which estimates the cost of a program; 2) cost of illness, which describes the cost being prevented if a disease or condition is eliminated; and 3) economic evaluation, which balances costs and benefits of a program, including cost-effectiveness analysis, cost benefit analysis and budgetary impact/return-on-investment analysis. The presenter will explain the terms commonly used in different types of economic analysis, the situation in which each method is best applicable, and the value of the information to the stakeholders. The presenter will provide examples in maternal and child health and chronic disease prevention and control, and share several tools developed for states and payers to use to facilitate funding/reimbursement decisions.