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Using Reality Television Programming for Problem Based Learning

Thursday, February 8, 2018
11:40 AM - 12:55 PM

Center for Teaching Excellence
Thomas Cooper Library, Room L511


This workshop provides business educators who teach retailing, entrepreneurship, business and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. Dr. Rosenbaum explores the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. Dr. Rosenbaum presents an assignment based on the revised Bloom's taxonomy that educators can employ when incorporating reality programming into their courses. He also provides data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.



Dr. Mark S. Rosenbaum
Fulbrighter, Chair and Professor
Department of Retailing

Mark Scott Rosenbaum is Professor and Chair of the Department of Retailing at the University of South Carolina. He also holds Visiting Scholar positions at Externado Univeristy (Bogota, Colombia) and at the American Hotel Academy (Brasov, Romania). He is also a Research Faculty Fellow at the Center for Services Leadership at the W.P. Carey School of Business, Arizona State University. Mark received his B.S. from Indiana University, M.B.A. from the University of Illinois at Chicago, M.A. from New York University, M.S. from San Diego State University, and Ph.D. from Arizona State University. Prior to his work at the University of South Carolina, Dr. Rosenbaum was the Kohl's Professor of Retailing at Northern Illinois University and an Assistant Professor at the University of Hawaii, Manoa.



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